The White Paper on Creativity thus had two main objectives. Firstly, outline an Italian model of creativity and cultural production in the belief that creativity must be boosted to help the country develop and improve its position in the international context.
Secondly, make a contribution to knowledge and define the macro sector of the cultural industries which, because of the geographical diffusion, cross-sectoral nature and intangibility of many of its components, does not have a clearly-perceived and evident statistical identity in Italy.

http://ec.europa.eu/culture/our-policy-development/doc/it_white_paper_creativity2009.pdf